Architecting Ad-tech & Mar-tech Solutions with and for our Members.

Applied Data Labs has pulled together thought leaders in the data and insights world to foster their collective power focused on the Ad-tech space. Through the cumulative strength of our industry-leading advisors, we provide our data-driven companies the fuel needed to solve their toughest challenges.

Applied Data Labs is a practical research lab dedicated to commercializing complex problems in the Ad and Mar-tech sectors. The advisors are paired with the Lab’s vast network of resources to ensure we can help our companies reach their next level of excellence.

Our mission is to build long-term, successful solutions in the Ad-tech and Mar-tech landscape leading to better returns, stronger community members, and digital economic growth.

We are NOT a custom code or ML shop. We work together with our members to engineer solutions we all own and can benefit from commercially.

What We Do.

Major Initiatives

As investors in the digital economy, we collaborate closely on our major initiatives to drive positive change, innovation, and growth in the Ad-tech & Mar-tech sectors.

  • B2B2B2C Linkages (SOLVED)

    Linking the right person, at the right time, with the right message to provide a powerful capability to drive your marketing/ad engine.

    The goal of this initiative is to equip companies with the the power to compete against the larger players and even the playing field cost wise.

  • Single Entity Resolution (SOLVED)

    The bane of any Big Data management team. Being able to identify data for a single person from multiple sources then reconcile which features to trust is an old age quality problem.  This frustrates the customers of Big Data and platforms like ABM, CRM and Marketing Automation Solutions. 

    Our goal is to have the highest quality records that are self healing and organized based on our Identity Graph technology. This would simplify our customers' need for targeting the right consumers and reduce a firm's digital spend as a result.

  • Identity Graph (SOLVED)

    Identity Graph. Design and build a market accessible graph all of our partners can leverage to drive their core business initiatives.  The major players (google/facebook/amazon/apple/msft) use this as their secret weapon in the Ad sector.

    Identity Graphs are critical for determining who a person is from multiple vectors whether you have the IP, MAID or HEM features a Graph can help figure out are we targeting the right prospect.

    Let’s create one we can leverage and control ourselves.

  • Generative AI (In R&D)

    This is the ultimate peak in the Adtech space.

    By tying together the offline contact record with the online digital linkage our Applied Data Lab members can now start integrating the desired behavior and interests to drive media spend. This is a hard problem to solve that exceeds the resources of all but the most powerful firms in the market.

  • Contextual GPT

    How do we know who a person is and what content to feed them in real time?

How do you win by being part of Applied Data Labs?

Access to major proprietary technological advances

Help solve a big problem and gain a preferential license to the tech for your company, clients and new services you could offer in market.

Unlock a New World of Innovation

Co-innovate a net-new product or service based on the data/tech that we can jointly go to market with either personally or with your firm.

One partnership allows you to leverage our entire ecosystem

Imagine having access to the most powerful data partners, experts and minds with a joint vision to support and help each other. We have done this with the Data Co-Op we created and Audience Data Cloud we created. This is our third time to assemble the best to drive a solution bigger than any one player or contributor.

Meet Our Founders

Tim Crown

  • Chairman of the Board/Co-Founder/Insight Enterprises, a Fortune 500 Company

Jim Weldon

  • Jim has co-founded six companies over the last 25+ years and established a number of strategic alliances that have resulted in over $500 million in net-new business. His efforts in applied intelligence, e-commerce, social networking, and data-driven technologies have led to board of director roles for over a dozen companies during the last two decades.

    Jim has worked with such notable clients as Intel, General Electric, HP, Dell, Sun Microsystems, AllState, and Bank of America. In addition, Jim completed his Master’s in Applied Intelligence (Summa Cum Laude) at Georgetown University and his undergraduate studies at Arizona State University in Leadership and Entrepreneurship.

A Message for the Founders…

Message

Our Philosophy

The Infinite Mindset

“Infinite-minded leaders understand that “best” is not a permanent state. Instead, they strive to be “better.” “Better” suggests a journey of constant improvement and makes us feel like we are being invited to contribute our talents and energies to make progress in that journey.” - Simon Senek, The Infinite Game

An Ecosystem for the Greater Good

We believe that we can empower each other in the ad-tech sector to stand up against the status quo and advance towards the ideal data vision. Find a sense of purpose.

Data & Technology is Infinite and Dynamic

Our core framework is focused around existential flexibility which is the ability to profoundly make a strategic shift because we find a better way to advance towards our cause.

Rivalry Leads to Advancement

How can we shift from the competition to viewing firms via a rivalry prism, where weaknesses are revealed and improvements can be made. People we admire in our space push us to be better versions of ourselves.

A Trusting Team

We are a trusting community, collaborating on projects we feel is worthy and can be solved. Our approach is to build trust in companies to continuously improve performance and create a brighter tomorrow.

Courage to Lead

Our goal is to be “cause-driven” in a world where all of the pressures are short-term and commit to the infinite game of data. Advance your purpose, protect your people, and generate a profit.

  • We will all need to craft this. One idea as an Innovation Driven Agile Approach. The council will ultimately decide the form and function.

  • Each other-we all must win intellectually and financially.

  • The Applied Data Lab collective entity does. If we leverage a member's IP we would want a non-exclusive license to ensure any solution we develop can sustain in the marketplace. Commercial terms should be at a wholesale OEM partner type level to ADL-this should provide a strong initial guidance.

  • Yes.

FAQs